Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. In today’s digital world, tech designers are thus considered as the artists of our modern times.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. The concept of image is what would immediately come into our minds when we say the word design. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. In order to give an increase in parallax, a 3D effect is being added to the design.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.