We provide resources and information to help Canadians get their businesses going and growing. With a much wider array of products and services on offer than ever before, customers face the challenge of adapting to new technologies, innovations and service channels. Businesses that provide a trustworthy, hassle-free usage experience with minimal investment from the customer stand to gain hugely in the long term.
Most modern business theorists see a continuum with pure service on one terminal point and pure commodity good on the other terminal point. 2 Most products fall between these two extremes. For example, a restaurant provides a physical good (the food ), but also provides services in the form of ambience, the setting and clearing of the table, etc. And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services.
Next, defining the business service requires mapping, which involves building the associations for an application and the underlying components supporting that application. The mapping process results in an illustration which shows the connections between the application and the components including switches, routers, database servers, web servers, application servers, etc.
In Agile organisations, external partners are often treated as suppliers instead of partners, not recognising the opportunities they could potentially bring to their teams. In faster changing and complex environments, it will become a competitive advantage for companies to have fast access to an ecosystem of trusted partners with matching values and a fast contribution to goals. Join us this Friday as Mirko Kleiner will discuss what businesses could learn from startups in how they work with external suppliers.
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