WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. Results: in 2015, more than 73% of Swiss workers were employed in the service sector. Depending on the branch, a share of up to 80% of the total purchasing volume is possible. A complexity driver is the individual tailored business service. Although the importance of business services has been noticed, the majority of purchasing managers still struggle with a consistent procurement of services in comparison to goods purchasing.
Most modern business theorists see a continuum with pure service on one terminal point and pure commodity good on the other terminal point. 2 Most products fall between these two extremes. For example, a restaurant provides a physical good (the food ), but also provides services in the form of ambience, the setting and clearing of the table, etc. And … Read MoreRead More →