Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Business service management or business studies and management (BSM) is an approach used to manage business IT services. BSM promotes a customer-centric and business-focused approach to service management , aligning business objectives with IT or ICT from strategy through to operations.
Business services cover many varied sectors. They range from technical services such as engineering, architecture and IT, to other professional services such as legal services, employment services and facility management. As one of the largest service sectors, business services contribute to 11% of EU GDP.
Business Service – A service that is delivered to business customers by business units. For example, delivery of financial services to customers of a bank, or goods to the customers of a retail store. Successful delivery of business services often depends on one or more IT services. A business service may consist almost entirely of an IT service – for example, an online banking service or an external website where product orders can be placed by business customers.
Next, defining the business service requires mapping, which involves building the associations for an application and the underlying components supporting that application. The mapping process results in an illustration which shows the connections between the application and the components including switches, routers, database servers, web servers, application servers, etc.
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