Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Customers depend on your service catalog to request or access the IT services they need to be successful. Digital Workplace helps you avoid catalog sprawl by aggregating hardware, software, and services from multiple cloud-based and on-premises sources, turning your service catalog into a modern service app store.
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Make a splash in the pool-services business with little more than some cleaning equipment and a water-test kit. Just load up your tools in your car and make the rounds in your neighborhood. Then dive right into business by marketing your service to homeowners’ associations, apartment complexes and individual residences.
Turn to your clients. If you have even a tiny handful of customers, they may be your best source of candid feedback on whether your product or service idea is appealing. RevTrax in New York City offers technology that makes it possible for retail clients to measure how their digital promotions are affecting in-store sales. After winning early clients such as Jackson Hewitt and Walgreens, chief operating officer Seth Sarelson and his co-founders paid close attention to cues from such customers to assess the market for their technology. Sometimes clients can help you see the largest business opportunities,” he says. In response to feedback from one client, RevTrax expanded from providing data only on the results of affiliate marketing to many forms of digital marketing, such as email marketing. The company, founded in 2008, now has grown to more than 60 employees.
RICOH Lease Administration Services can continue to help customers reap benefits after the initial implementation. As leases often experience frequent turnover, a continued subscription helps companies maintain compliance, as well as continue to drive increased visibility into procurement processes. Through this ongoing partnership with Ricoh, businesses can be assured the cumbersome lease management process is managed with a strategic, holistic approach.